Your question is the central point in the field of marketing. :)

The first thing you really need to do is identify WHO your prospective customers are. What do they want? Where do they live and work? Why will they buy your services? (Not what you think they want, what do they really want?)

Once you've gotten the feel for these kinds of questions, you can decide what the best ways are to get your messages across.

Passive marketing methods (signs, websites, etc.) only work when you prospects see the messages.

Word of mouth alone in a service type business is very slow to travel.

Track your activities for results and costs. Choose the one(s) that provide the best return for the costs in both time and money.

Good Luck!

Source: http://www.abusinessmentor.com

I'd also recommend talking to your long-time, trusted customers. Find out why they return to you. You may possess a value-add of which you yourself are not aware.

I recommend that you try to market your services through other trusted professionals who are likely to come into contact with people who would be potential clients: chiropractors, yoga instructors, even doctors who specialize in complementary medecine may be willing to recommend you to their patients once you establish a professional relationship of trust with them. This will take some time on your part, but should have a lasting impact on your business.

Hi,

Online marketing may be the answer to your business needs here. The good news is that you can test online marketing channels with relatively low cost/risk. And i agree, the difference between a successsful and a not as successful online campaign is the expertise to exceute it. I suggest you sign up for a demo with Yodle, local online marketing experts.

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Hoe this helps.
Herman Mallhi