Hi,
PromoProducts had a couple of good ideas, especially the Chamber. Most Chambers will require your membership fees paid first, but the exposure is certainly worth it.
Before you plan a budget, however, you may want to sit down and carefully examine what you want to accomplish.
Whatever 'initiatives' you decide to use they should match your overall marketing plan, should show some kind of measureable returns related directly to your business plan, and ideally should actually show a profit.
Just putting on an event, to make happy or just to say you did it, will be very disappointing when you have to finally pay the bills.
Good Luck!
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