Hi Andrea,
You want to start off with 3 basic objectives...
1. Indentify/Analyze Your Competitors
- Strategies
- Objectives
- Patterns
- Strengths/Weaknesses
2. Evaluate Your Competitors
- Have a strong Industry Knowledge
- Find Your "Niche"
3. Determine Competitive Strategies
- Know who are the market "users"
- Have an attack strategy
- Know How to add value to shareholders
- Know How to segment your customers
This should get the ball rolling and you on your way to success!
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