It's vital that you let your clients and customers set the tone here. You can't substitute web conferencing for your own convenience -- undoubtedly there will be competitors happy to meet face-to-face with these customers.
But perhaps your clients and customers are as busy as you are and would prefer an hour or so online with you to a full-day or half-day meeting complete with long lunch.
Here is some more about online seminars and conferences from my book, Business-to-Business Internet Marketing, Fifth Edition:
Many b-to-b companies still rely on conferences, conventions,
seminars, and other such events to market their products and services. The
motivation for doing so is basically sound, especially with seminars.
Traditionally, b-to-b marketers have long believed the simple notion that
prospects who attend seminars are more highly qualified than prospects who do
not attend. The theory is that someone who gives up time to attend a half-day
event (the typical length of a free seminar) has a compelling need for the
product or service, or at least enough interest in it to make a commitment of a
few hours of time, and time, as we all know, is a precious commodity.
However, the reality
is that experiences with live seminars vary widely from company to company.
When a company is successful, it means that seminar rooms are filled with
“butts in seats.” More important, the attendees are the people the company
wants—prospects whom the sales force considers to be quality leads. In this
case, the company will keep investing in live seminars.
Yet seminar disasters
are not uncommon, either. There could be any number of reasons for bombing out.
Perhaps the audience is not well targeted to begin with or the seminar content
(which is the offer) is weak. Maybe the weather in a particular location is
lousy or traffic is bad on the day of the seminar. Maybe the seminar is in
downtown Manhattan, New York City—where most seminars seem to do poorly—or it
could be that the product being promoted is a dog, so even a great speaker or
an action-packed agenda will not save the day.
Source: http://www.maxpress.com/bro...