Question

Asked: Sep 09, 2009

Web conferencing pros and cons

The recession decimated my travel budget, but client meetings have always been essential for my marketing firm. Is web conferencing really a substitute for f2f meetings???

Categories: In Technology > Conferencing

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Answers

Depends on what you want and your client's comfort level. There are several providers out there at different price points with different capabilities. Get what you need but definitely get something that can adapt to your needs.

Answered: Sep 09, 2009


Actually, it could be an advantage.Consider that It's much easier to assemble teams and conduct meetings without physical travel, which can make it hard to organize meetings with multiple stakeholders. This also means you can have MORE, not LESS contact with a client. But that isn't necessarily a good thing :)

Answered: Sep 11, 2009


It's vital that you let your clients and customers set the tone here. You can't substitute web conferencing for your own convenience -- undoubtedly there will be competitors happy to meet face-to-face with these customers.

But perhaps your clients and customers are as busy as you are and would prefer an hour or so online with you to a full-day or half-day meeting complete with long lunch.

Here is some more about online seminars and conferences from my book, Business-to-Business Internet Marketing, Fifth Edition:

Many b-to-b companies still rely on conferences, conventions, seminars, and other such events to market their products and services. The motivation for doing so is basically sound, especially with seminars. Traditionally, b-to-b marketers have long believed the simple notion that prospects who attend seminars are more highly qualified than prospects who do not attend. The theory is that someone who gives up time to attend a half-day event (the typical length of a free seminar) has a compelling need for the product or service, or at least enough interest in it to make a commitment of a few hours of time, and time, as we all know, is a precious commodity.

However, the reality is that experiences with live seminars vary widely from company to company. When a company is successful, it means that seminar rooms are filled with “butts in seats.” More important, the attendees are the people the company wants—prospects whom the sales force considers to be quality leads. In this case, the company will keep investing in live seminars.

Yet seminar disasters are not uncommon, either. There could be any number of reasons for bombing out. Perhaps the audience is not well targeted to begin with or the seminar content (which is the offer) is weak. Maybe the weather in a particular location is lousy or traffic is bad on the day of the seminar. Maybe the seminar is in downtown Manhattan, New York City—where most seminars seem to do poorly—or it could be that the product being promoted is a dog, so even a great speaker or an action-packed agenda will not save the day.

Source: http://www.maxpress.com/bro...

Answered: Sep 26, 2009

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