Hi Jamakris,

The age old question: How do I reach my market?

The first step is research your target market. Find out everything you can about the people in those businesses that you believe will need your services.

Next research ad vehicles or methods that will reach those people.

Choose the methods that seem to make the most sense from a dollars point of view. Look at the demographics for the target market, use the methods that appear to hit that group. Test the ad vehicle, going small to large.

Hope this helps

Source: http://www.abusinessmentor.com

I think the best answer to your question is built into your question. As you said, micro businesses are more reluctant to use business services.

But some of them aren't. What makes them different? What do the businesses who need/want your services have in common? Are they at a particular stage of their business? Is there some way you can identify them? Some event that happens that triggers the need for your service?

Mass marketing is typically expensive. If you can't define your niche by the type of business or their location, find some other way to target more narrowly. For example, you can identify new businesses by sales tax license applications (available electronically in many states).

That's not a specific answer, but I hope it provides you a new and useful way of thinking about the problem.

Today, rather than define what businesses should be sold I like to teach entrepreneurs to stop selling and turn themselves into what is attractive to their market.
For instance. Small businesses are looking for new leads and business, expertiese to answer simple questions and connections that will help them do their jobs better.
Provide this sort of information. Online, offline, in newsletters, in person, in speeches or wherever you find your audience. As you do, they will begin to ask you for more.
We buy from people we know, like and trust. Be that kind of person, develop relationships and they will come looking for you.
If you want to be known online, you can use my free course, or just start using any of the social media networkins

Source: http://BookMarketingStrateg...

Great timing - we're just about to release a new research report, "Engaging Small Business Decision Makers Through Social Media", based on a study involving over 1,700 micro and small business leaders and how they use social media to find the business-related information they need to do their day-to-day jobs.

What I can say at this point is that, if you're considering social media as a way to market to small businesses and engage decision makers, the most relevant social media channels vary significantly by industry.

This free report will be out next week and I'll follow-up with a link to the download page when it goes live. We'll also announce the report through our @B2BOnlineMktg Twitter account (http://twitter.com/B2BOnlineM
ktg) and B2B online marketing blog.